Johan Cruijff
Arena Tour

€ 15,50

Experience a 75-minute guided tour of the Amsterdam Johan Cruijff ArenA, home of AFC Ajax, and the location for concerts from One Direction, Madonna, the Rolling Stones, and more.

There’s nothing quite like taking to the field of the home of the storied AFC Ajax. Of course, the stands won’t be full of screaming fans, but you’ll still get up close and personal with the inner workings of the Netherlands’ largest stadium.

You’ll stand pitch-side and smell the grass, get behind the microphone in the press room, and surround yourself with this season’s players at the ‘Meet the team’ photo wall. The Gallery of Fame is now part of this exciting tour.


Footballing legend Johan Cruijff was born and raised in Amsterdam. Getting his start with the Ajax Academy, he made his first-team debut at the age of 17, scoring in his first professional game. From there his career hit the stratosphere: he’s one of the winningest players and coaches of all time. But more than that: his approach to the game (sometimes called ‘total football’) fundamentally changed how the game is played at the highest level.

Johan Cruijff Arena + Heineken Experience

€ 39,95

Nothing goes together quite like beer and football; they’re the perfect match. Seize the chance to take on two iconic Amsterdam attractions in one day. Better yet, your ride between locations is included – there’s even en-route entertainment!

Learn about one of Amsterdam’s biggest exports where it used to be brewed. You’ll enjoy an exclusive guided tour focusing on the brewing process of the city’s most famous drink and find out more about the brewery’s history.

Once you’ve finished at your first stop, hop on a chartered bus heading towards the Johan Cruijff ArenA. Get ready for some trivia on board, you’ll be doing a mobile pub quiz and enjoying a beer as you drive through Amsterdam. Once you’ve sussed out who’s got the most football knowledge, you’re ready to see the home of Ajax.

Enjoy a guided tour of the biggest club in the Netherlands and walk the tunnel that champions have passed through. You’ll get to see the changing rooms, the pitch and the manager’s dugout before heading up to the Heineken Sky Lounge for the real VIP experience.
Including 45 min bus tours to the Johan Cruijff ArenA with a pub quiz and a cold beer